Alice with her phone

Attention Advertisers: the medium is the message

By Victor Grey / July 28, 2019 / 0 Comments

Marketers – imagine if you were offering people something they actually felt was fun, instead of annoying and creepy – how much more effective could that be?

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Is GDPR Failing To Deliver Data Portability?

By Iain Henderson / November 15, 2018 / 0 Comments

Six months in, and it is difficult to separate GDPR theory from GDPR reality. So I decided to find out for myself. As a self-confessed data geek, I have long had an interest in the concept of ‘data portability’. That is to say, from the data subject perspective, being able to ask an organisation who…

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Me-commerce — from push to pull

By Iain Henderson / September 21, 2018 / 0 Comments

In the near future, we will see the biggest change to marketing in the past century — the data source used to drive direct marketing will be the individual (buyer) and data-sets under their control.

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The idea that will save the data business

By John Wunderlich / July 23, 2018 / 0 Comments

Here’s why the data industry is in dire straits — and what will save them. (Hint: it’s us.) Here’s why the data industry is in dire straits — and what will save them. (Hint: it’s us.) Demand for privacy = data ain’t so cheap anymore. Personal data acquisition costs per customer must go up in…

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GDPR is helping drive the development of a new marketing channel

By Paul Weston / July 12, 2018 / 0 Comments

Many attempts to ‘look on the bright side’ of GDPR are, to say the least, tenuous. But, one really tangible benefit is starting to emerge – the birth of a completely new channel for marketers.

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JLINC offers all sides a working technical solution for AB-375 –– now.

By Lindsay Brauner / June 29, 2018 / 0 Comments

California just passed GDPR-lite. AB-375 will go into effect in January of 2020. JLINC founder Jim Fournier weighs in. How will businesses comply with this? JF: JLINC offers a way for customers to easily manage their preferences across all companies that opt-in. Signing up takes just minutes, and then onboarding a new company takes seconds.…

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Should online privacy really mean confidentiality?

By Victor Grey / June 19, 2018 / 0 Comments

JLINC can deliver confidentiality, not just privacy, for individuals.

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JLINC takes GDPR from spam-acea to panacea

By Lindsay Brauner / June 11, 2018 / 0 Comments

Just weeks ago, the letters G-D-P-R seemed to spell ‘d-o-o-m’ for any company selling consumer data out the back door. Which, by the way, was just about every tech company. But the GDPR, the European Union’s General Data Protection Regulation, isn’t quite the panacea for privacy that it appeared. In some ways, it turned out…

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My Data, Your Data, Our Data, Their Data, Everybody’s Data

By Iain Henderson / May 23, 2018 / 0 Comments

Almost a decade back, I wrote a blog post to try to help find a way to describe the many headed beast that is the personal data eco-system, and specifically the scenario in which individuals are in data sharing relationships with organisations – sometimes knowingly, sometimes not. Having spent the last 6 months deep in…

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Alice and Bob’s Relationship is broken

By John Wunderlich / March 21, 2018 / 0 Comments

Alice and Bob are the primary characters in a cast of characters first used in cryptographic circles as placeholder names to represent different parties in a transaction. The story goes like this. Alice wants to send a message to Bob, but she doesn’t want anyone but Bob to be able to read it. Bob also…

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If I wanted to get there, I would not start from here

By Iain Henderson / March 21, 2018 / 0 Comments

I’m spending a lot of time right now down in the weeds of a large GDPR project; it’s hard going.

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Blockchain 2.0: controlling your data across the internet

By Jim Fournier / March 20, 2018 / 0 Comments

The JLINC Protocol is the interoperable solution for transparent crypto-contracts – cryptographically signed ‘data exchange contracts’.

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