Month: July 2018

The idea that will save the data business

By John Wunderlich / July 23, 2018 / 0 Comments

Here’s why the data industry is in dire straits — and what will save them. (Hint: it’s us.) Here’s why the data industry is in dire straits — and what will save them. (Hint: it’s us.) Demand for privacy = data ain’t so cheap anymore. Personal data acquisition costs per customer must go up in…

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GDPR is helping drive the development of a new marketing channel

By Paul Weston / July 12, 2018 / 0 Comments

Many attempts to ‘look on the bright side’ of GDPR are, to say the least, tenuous. But, one really tangible benefit is starting to emerge – the birth of a completely new channel for marketers.

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