Iain Henderson
Six months in, and it is difficult to separate GDPR theory from GDPR reality. So I decided to find out for myself. As a self-confessed data geek, I have long had an interest in the concept of ‘data portability’. That is to say, from the data subject perspective, being able to ask an organisation who…
Read MoreIn the near future, we will see the biggest change to marketing in the past century — the data source used to drive direct marketing will be the individual (buyer) and data-sets under their control.
Read MoreAlmost a decade back, I wrote a blog post to try to help find a way to describe the many headed beast that is the personal data eco-system, and specifically the scenario in which individuals are in data sharing relationships with organisations – sometimes knowingly, sometimes not. Having spent the last 6 months deep in…
Read MoreI’m spending a lot of time right now down in the weeds of a large GDPR project; it’s hard going.
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