Iain Henderson
Six months in, and it is difficult to separate GDPR theory from GDPR reality. So I decided to find out for myself. As a self-confessed data geek, I have long had an interest in the concept of ‘data portability’. That is to say, from the data subject perspective, being able to ask an organisation who…
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In the near future, we will see the biggest change to marketing in the past century — the data source used to drive direct marketing will be the individual (buyer) and data-sets under their control.
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Almost a decade back, I wrote a blog post to try to help find a way to describe the many headed beast that is the personal data eco-system, and specifically the scenario in which individuals are in data sharing relationships with organisations – sometimes knowingly, sometimes not. Having spent the last 6 months deep in…
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I’m spending a lot of time right now down in the weeds of a large GDPR project; it’s hard going.
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