John Wunderlich

The idea that will save the data business

By John Wunderlich / July 23, 2018 / 0 Comments

Here’s why the data industry is in dire straits — and what will save them. (Hint: it’s us.) Here’s why the data industry is in dire straits — and what will save them. (Hint: it’s us.) Demand for privacy = data ain’t so cheap anymore. Personal data acquisition costs per customer must go up in…

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Alice and Bob’s Relationship is broken

By John Wunderlich / March 21, 2018 / 0 Comments

Alice and Bob are the primary characters in a cast of characters first used in cryptographic circles as placeholder names to represent different parties in a transaction. The story goes like this. Alice wants to send a message to Bob, but she doesn’t want anyone but Bob to be able to read it. Bob also…

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