Uncategorized
In the near future, we will see the biggest change to marketing in the past century — the data source used to drive direct marketing will be the individual (buyer) and data-sets under their control.
Read More
Here’s why the data industry is in dire straits — and what will save them. (Hint: it’s us.) Here’s why the data industry is in dire straits — and what will save them. (Hint: it’s us.) Demand for privacy = data ain’t so cheap anymore. Personal data acquisition costs per customer must go up in…
Read More
Many attempts to ‘look on the bright side’ of GDPR are, to say the least, tenuous. But, one really tangible benefit is starting to emerge – the birth of a completely new channel for marketers.
Read More
California just passed GDPR-lite. AB-375 will go into effect in January of 2020. JLINC founder Jim Fournier weighs in. How will businesses comply with this? JF: JLINC offers a way for customers to easily manage their preferences across all companies that opt-in. Signing up takes just minutes, and then onboarding a new company takes seconds.…
Read More
Just weeks ago, the letters G-D-P-R seemed to spell ‘d-o-o-m’ for any company selling consumer data out the back door. Which, by the way, was just about every tech company. But the GDPR, the European Union’s General Data Protection Regulation, isn’t quite the panacea for privacy that it appeared. In some ways, it turned out…
Read More
Almost a decade back, I wrote a blog post to try to help find a way to describe the many headed beast that is the personal data eco-system, and specifically the scenario in which individuals are in data sharing relationships with organisations – sometimes knowingly, sometimes not. Having spent the last 6 months deep in…
Read More
Alice and Bob are the primary characters in a cast of characters first used in cryptographic circles as placeholder names to represent different parties in a transaction. The story goes like this. Alice wants to send a message to Bob, but she doesn’t want anyone but Bob to be able to read it. Bob also…
Read More
I’m spending a lot of time right now down in the weeds of a large GDPR project; it’s hard going.
Read More
The JLINC Protocol is the interoperable solution for transparent crypto-contracts – cryptographically signed ‘data exchange contracts’.
Read More