data

Alice with her phone

Attention Advertisers: the medium is the message

By Victor Grey / July 28, 2019 / 0 Comments

Marketers – imagine if you were offering people something they actually felt was fun, instead of annoying and creepy – how much more effective could that be?

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Me-commerce — from push to pull

By Iain Henderson / September 21, 2018 / 0 Comments

In the near future, we will see the biggest change to marketing in the past century — the data source used to drive direct marketing will be the individual (buyer) and data-sets under their control.

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My Data, Your Data, Our Data, Their Data, Everybody’s Data

By Iain Henderson / May 23, 2018 / 0 Comments

Almost a decade back, I wrote a blog post to try to help find a way to describe the many headed beast that is the personal data eco-system, and specifically the scenario in which individuals are in data sharing relationships with organisations – sometimes knowingly, sometimes not. Having spent the last 6 months deep in…

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Blockchain 2.0: controlling your data across the internet

By Jim Fournier / March 20, 2018 / 0 Comments

The JLINC Protocol is the interoperable solution for transparent crypto-contracts – cryptographically signed ‘data exchange contracts’.

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