GDPR
Marketers – imagine if you were offering people something they actually felt was fun, instead of annoying and creepy – how much more effective could that be?
Read MoreSix months in, and it is difficult to separate GDPR theory from GDPR reality. So I decided to find out for myself. As a self-confessed data geek, I have long had an interest in the concept of ‘data portability’. That is to say, from the data subject perspective, being able to ask an organisation who…
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Many attempts to ‘look on the bright side’ of GDPR are, to say the least, tenuous. But, one really tangible benefit is starting to emerge – the birth of a completely new channel for marketers.
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California just passed GDPR-lite. AB-375 will go into effect in January of 2020. JLINC founder Jim Fournier weighs in. How will businesses comply with this? JF: JLINC offers a way for customers to easily manage their preferences across all companies that opt-in. Signing up takes just minutes, and then onboarding a new company takes seconds.…
Read MoreJust weeks ago, the letters G-D-P-R seemed to spell ‘d-o-o-m’ for any company selling consumer data out the back door. Which, by the way, was just about every tech company. But the GDPR, the European Union’s General Data Protection Regulation, isn’t quite the panacea for privacy that it appeared. In some ways, it turned out…
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Almost a decade back, I wrote a blog post to try to help find a way to describe the many headed beast that is the personal data eco-system, and specifically the scenario in which individuals are in data sharing relationships with organisations – sometimes knowingly, sometimes not. Having spent the last 6 months deep in…
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