marketing

Is GDPR Failing To Deliver Data Portability?

By Iain Henderson / November 15, 2018 / 0 Comments

Six months in, and it is difficult to separate GDPR theory from GDPR reality. So I decided to find out for myself. As a self-confessed data geek, I have long had an interest in the concept of ‘data portability’. That is to say, from the data subject perspective, being able to ask an organisation who…

Read More

Me-commerce — from push to pull

By Iain Henderson / September 21, 2018 / 0 Comments

In the near future, we will see the biggest change to marketing in the past century — the data source used to drive direct marketing will be the individual (buyer) and data-sets under their control.

Read More

GDPR is helping drive the development of a new marketing channel

By Paul Weston / July 12, 2018 / 0 Comments

Many attempts to ‘look on the bright side’ of GDPR are, to say the least, tenuous. But, one really tangible benefit is starting to emerge – the birth of a completely new channel for marketers.

Read More

JLINC takes GDPR from spam-acea to panacea

By Lindsay Brauner / June 11, 2018 / 0 Comments

Just weeks ago, the letters G-D-P-R seemed to spell ‘d-o-o-m’ for any company selling consumer data out the back door. Which, by the way, was just about every tech company. But the GDPR, the European Union’s General Data Protection Regulation, isn’t quite the panacea for privacy that it appeared. In some ways, it turned out…

Read More